Tuesday, June 5, 2012

[News] Big Bang holds press conference for "YG x Hyundai Card Rebranding Project"

On June 5, Big Bang attended a press conference for the "YG X Hyundai Card Rebranding Project" and discussed their new plans for their special album Still Alive.

The conference was held for Big Bang’s agency, YG Entertainment, and Hyundai Card to talk about their new collaboration project.

G-Dragon said, “Since we are all very interested in music, we shared our own opinions to make the album. The album and music video were all made like a 'blockbuster' and it was such a nice experience. We are planning to wear various costumes to give various performances.”

Big Bang will not perform their new album but they will meet their fans through the Rebranding Project. Hyundai Card portrayed Big Bang’s musical growth and worries through a new logo (brand identity), jacket photos for the album and a music video. They also created Big Bang’s brand guidebook.

A music project called "Re-monster" will also be launched. Big Bang’s new song “Monster” will be reinterpreted by various musicians through Hyundai Card Music.

G-Dragon said, “We hope that many indie bands will participate the project. We are so excited that indie musicians and other musicians will reinterpret our song.”

The musician who creates the most popular "Re-monster" song will be given a chance to perform at Hyundai Card Music's pop-up stores and make a digital single.

Big Bang released their special album on June 3. The title song “Moster” ranked first on several music charts and received an explosive response.

The music video for 'Monster' received over 4 million hits on YouTube only in two days of its release. The video ranked first on the Viral Video Chart, a popular British online video chart site, beating world wide rock band Coldplay.

On June 5, according to the U.S. iTunes album chart, the group’s special album ranked 46th. Big Bang is the only Korean singer who entered the Top 200 list on iTunes album chart. The group also ranked 34th in Canada, 162nd in France, 90th in Australia, 25th in Mexico, and 49th in Chile.

Big Bang will not perform in Korea with their new album to focus on preparing for their Japanese tour instead. The group started their tour on May 17 and 18 in Nagoya, Japan. They will hold 13 concerts in 5 Japanese cities, including, Osaka, Saitama, and Fukuoka until June 24. G-Dragon will release his solo album in August as well.

Source: Star News & Korea.com

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