Thursday, June 28, 2012

[News] YG Entertainment and Samsung’s Cheil Industries partners to launch new global fashion line


YG Entertainment is looking to launch its own global fashion line.

YG Entertainment and Samsung’s Cheil Industries announced a partnership on June 28, with the two companies looking to launch a new global young fashion business.

According to the two group’s plans, a new global fashion brand will be launched that combines Korea’s culture and fashion and targets individuals in their teens through 20s all over the world.

A representative for Cheil Industries said, “Cheil Industries and YG will work to create new products that combines Korean fashion, music and design and creates new cultures and ideas in Korea. We can nurture the business to receive recognition abroad and to be competitive.”

The rep added, “Both companies will create products with hallyu’s diversity and high value and will show the world a winning fashion culture. This will also be an opportunity for young and talented designers and artists in Korea.

The launching of the new brand is targeted for the spring season of 2013.

Source: Enewsworld

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